With the rollout of AT&T’s new guarantee, you know the only way we knew how to explain it was by talking about all the things that aren’t guaranteed...in basketball. Cue the Nova Knicks, and the trade heard round the world, no not the Luka trade.

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NBA & March Madness
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And when you truly tap into fandom, fans go absolutely nuts. The social chatter on this spot lasted for months, surpassing even the end of the NBA finals and resurfacing when the new Pope was announced... A Villanova grad of course.

Did you think it was over? That we’d only make an example out of current NBA stars? No, we enlisted the help of Carmelo Anthony, Kiyan Anthony, Jim Boeheim, and Dwyane Wade to bring a litttttle statue to life. Take it away Mini Melo.