How do you get America to unite around a single bet during the Super Bowl? How do you bring to the life the thrill and uncertainty that is singularly part of live sports? And how do you prove that FanDuel stands above all it’s competitors in a very crowded field? The Kick Of Destiny.
During Super Bowl LVII, FanDuel enlisted Gronk to kick a field goal LIVE with $10,000,000 on the line for Fanduel customers. But six week before that ever happened, we used the NFL playoffs as springboard to both seed the campaign and acquire new customers. Let’s give Gronky Baby a call...
During Super Bowl LVII, FanDuel enlisted Gronk to kick a field goal LIVE with $10,000,000 on the line for Fanduel customers. But six week before that ever happened, we used the NFL playoffs as springboard to both seed the campaign and acquire new customers. Let’s give Gronky Baby a call...
FanDuel
Kick Of Destiny
Super Bowl | Film | Experiential | Social | OOH | Print | Clio Sports Grand Prix
Kick Of Destiny
Super Bowl | Film | Experiential | Social | OOH | Print | Clio Sports Grand Prix
After NFL Wild Card Weekend, it was time to step things up a bit. Gronk needed to train, and he needed a trainer. Enter Hall of Fame kicker Adam Vinatieri.
During the weeks between the playoffs and the Super Bowl, we mimicked the same cadence of the players press junket, brining sports jounralist Kay Adams into the mix.
And then it was time. Super Bowl LVII. 3rd Quarter. First commercial break. Fox was counting us down. And the wind was howling. Gusting to 40mph as Gronk stepped up to the ball. You all know what happened next.
GR😭️NK MISSED.
IT DIDN’T 🧐️ MATTER.WE STILL GAVE AWAY $10,000,000. 😎️
ACTUALLY 😩️ WE DIDN’T.
WE 😑️ HAD 😑️ TOO 😑️ MANY 😑️ SIGNUPS.
SO WE GAVE AWAY $17,000,000. 🤯️🤯️🤯️
There is so much more to show you, come back soon.... :)