It was Game 6 of the NBA Finals. A dynasty in the making. Klay Thompson went up for a routine lay-up and came crashing down with a torn ACL. The warriors were done, but Klay’s long off-season was just beginning. So, while the public forgot about him, Klay put in the work. And after ten months of silence, we dropped this spot during the middle of an LA v Golden State broadcast and put the league on notice. This is not just a story about coming back physically stronger, it’s about being at your peak mentally throughout the entire process. Train the mind. The Body will follow.

Kaiser Permanente         
Above The Waves
Film | Documentary | Experiential | Social | Print

But that was just the teaser.

As the official team doctors of the Golden State Warriors, Kaiser Permanente was in a perfect position to be the narrators of Klay’s story. On May 6th, we premiered our documentary, Above The Waves, on every social platform across the web, and fans went nuts. 

We reignited the Warriors fanbase in an instant and had the rest of the NBA scared of what they’re going to have to face next season.

Not only did sports fans notice, the media did too.

Forbes Bleacher Report NBC Sports San Francisco Chronicle Adweek
USA Today The Source Revolt TV Hot New Hip Hop Fox Sports Muse by Clio

Rachel Nichols even dedicated the last three minutes of The Jump to talking about Above The Waves, and used Klay’s quote from the film as a jumping off point.

As the official healthcare provider of the NBA we were tasked with delivering health tips throughout the season. What started off as a rote project, turned into a beautiful series of calming and meditative films. 

Klay Thompson will return.
More to come...
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