Be the next Odell. Nah. Be better. Make your own mark. Start your own legacy. Introduce new norms. Find a crew of other people with different skills, style, and swag, and start dominating. Individuality is contagious. Diversity wins championships. So change culture. Change the game. Change whatever you want. Because the world is full and filled with thems, but there’s only one you. Bring It All.

NFL Play Football         
Bring It All
Film | Design | Social | Activations | Fashion

And then, we had to go and give the living anime, JuJu Smith-Schuster, his own saturday morning cartoon. Naturally, I voiced Kaiju.



To kick off a season long social campaign, we launched our first challenge to kids everywhere to bring their swag with the man dripping in Margiela, Deandre Hopkins.


Next up we had Christian McCaffrey ask kids to bring their music to the game by flexing his harmonica skills. He deleted the instagram post after 2 hours. Mission accomplished.


Then we had the king of all trash talk (and shutdown cornerback) Jalen Ramsey dissect some of the season’s hottest gameday looks. Or not hottest, depends on who you ask.


While we made content with a ton of players, we also enlisted the help of some non-football players to show that even if you don’t play, you can still bring something to the game.

Here we had gamer god and top Twitch streamer Pokimane take on Adoree Jackson in a heated game of Madden.

Oh did you think the pro bowl was lame? We did too. So that why we fly down there and put on the best party that dusty ass game has ever seen. The Bring It All Block Party featuring all the best NFL Players, fortnite players and musicians like Snoop Dogg and Tobe Nwigwe. Four days of gaming, fashion, dancing, and music. We may have been at Disney World, but the longest lines that week were to get into our tent.


And finally, we partnered with Mitchell & Ness to create an exclusive letterman jacket to reward those kids who participated in our social campaign over the season. It was officially unveiled at the Celebrity Flag Football Game when Tobe Nwigwe performed at the half-time show.
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