The NFL is at a precipice. A point of no return. A place where they can either be paralyzed by a fear of change, or look up and see the potential of the road ahead. Over the course of two weeks, we created a tome for the NFL to guide them into a new era all based on one simple premise – like life, football is a game you can’t win alone.
NFL
The Book Of Strong
222pg. Book | Strategy | Design | Print
The Book Of Strong
222pg. Book | Strategy | Design | Print
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And then, if that wasn’t enough to motivate the league, we made a physical ball that everyone at the NFL would have to guide them. A ball alone is worth nothing, but pass it around, work together, and then you’re able to gain some real yardage.
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If you’d ever like to see the other 202 pages of the book, I’d be happy to take you through it.