Alex Kaplan

<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:media="http://search.yahoo.com/mrss/"
	
	>

<channel>
	<title>Alex Kaplan &#124; Creative Director</title>
	<link>https://alexkaplan.tv</link>
	<description>Alex Kaplan &#124; Creative Director</description>
	<pubDate>Thu, 15 May 2025 14:30:35 +0000</pubDate>
	<generator>https://alexkaplan.tv</generator>
	<language>en</language>
	
		
	<item>
		<title>Kaiser Permanente</title>
				
		<link>https://alexkaplan.tv/Kaiser-Permanente-1</link>

		<pubDate>Wed, 26 Feb 2020 21:13:39 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/Kaiser-Permanente-1</guid>

		<description>
	It was Game 6 of the NBA Finals. A dynasty in the making. Klay Thompson went up for a routine lay-up and came crashing down with a torn ACL. The warriors were done, but Klay’s long off-season was just beginning. So, while the public forgot about him, Klay put in the work. And after ten months of silence, we dropped this spot during the middle of an LA v Golden State broadcast and put the league on notice. This is not just a story about coming back physically stronger, it’s about being at your peak mentally throughout the entire process. Train the mind. The Body will follow.


	Kaiser Permanente&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Above The Waves
Film &#124; Documentary &#124; Experiential &#124; Social &#124; Print


But that was just the teaser. 
As the official team doctors of the Golden State Warriors, Kaiser Permanente was in a perfect position to be the narrators of Klay’s story. On May 6th, we premiered our documentary, Above The Waves, on every social platform across the web, and fans went nuts.&#38;nbsp;


We reignited the Warriors fanbase in an instant and had the rest of the NBA scared of what they’re going to have to face next season.


Not only did sports fans notice, the media did too.

Forbes Bleacher Report NBC Sports San Francisco Chronicle Adweek
USA Today The Source Revolt TV Hot New Hip Hop Fox Sports Muse by Clio


	Rachel Nichols even dedicated the last three minutes of The Jump to talking about Above The Waves, and used Klay’s quote from the film as a jumping off point.
	

As the official healthcare provider of the NBA we were tasked with delivering health tips throughout the season. What started off as a rote project, turned into a beautiful series of calming and meditative films.&#38;nbsp;

	
	Klay Thompson will return.
More to come...
</description>
		
	</item>
		
		
	<item>
		<title>Fanduel Kick Of Destiny</title>
				
		<link>https://alexkaplan.tv/Fanduel-Kick-Of-Destiny</link>

		<pubDate>Thu, 12 Jan 2023 19:42:03 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/Fanduel-Kick-Of-Destiny</guid>

		<description>
	How do you get America to unite around a single bet during the Super Bowl? How do you bring to the life the thrill and uncertainty that is singularly part of live sports? And how do you prove that FanDuel stands above all it’s competitors in a very crowded field? The Kick Of Destiny.
During Super Bowl LVII, FanDuel enlisted Gronk to kick a field goal LIVE with $10,000,000 on the line for Fanduel customers. But six week before that ever happened, we used the NFL playoffs as springboard to both seed the campaign and acquire new customers. Let’s give Gronky Baby a call...

	FanDuel&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Kick Of DestinySuper Bowl &#124; Film &#124; Experiential &#124; Social &#124; OOH &#124; Print &#124;&#38;nbsp;Clio Sports Grand Prix&#38;nbsp;


After NFL Wild Card Weekend, it was time to step things up a bit. Gronk needed to train, and he needed a trainer. Enter Hall of Fame kicker Adam Vinatieri.


	During the weeks between the playoffs and the Super Bowl, we mimicked the same cadence of the players press junket, brining sports jounralist Kay Adams into the mix.


And then it was time. Super Bowl LVII. 3rd Quarter. First commercial break. Fox was counting us down. And the wind was howling. Gusting to 40mph as Gronk stepped up to the ball. You all know what happened next.


	GR😭️NK MISSED. 
IT DIDN’T 🧐️ MATTER. WE STILL GAVE AWAY $10,000,000.&#38;nbsp;😎️ACTUALLY 😩️ WE DIDN’T. 
WE 😑️ HAD 😑️ TOO 😑️ MANY 😑️ SIGNUPS.
SO WE GAVE AWAY $17,000,000.&#38;nbsp;🤯️🤯️🤯️


	There is so much more to show you, come back soon.... :)
</description>
		
	</item>
		
		
	<item>
		<title>The Last Dance</title>
				
		<link>https://alexkaplan.tv/The-Last-Dance</link>

		<pubDate>Wed, 22 Apr 2020 21:40:57 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/The-Last-Dance</guid>

		<description>
	

We knew that ESPN’s The Last Dance was going to be a big deal, and wanted to make sure State Farm showed up both seamlessly and on-the-level with what NBA fans have come to expect froms us. So, when a global pandemic came along and shut down our production with ESPN Creative Works, we quickly pivoted to using existing footage and technology we’re all a little scared of, the deep fake. Take it away Kenny Mayne...


	State Farm&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;The Last Dance
Film &#124; Social &#124; PR &#124; Emmy Winner&#38;nbsp;


NBA Twitter can be a tough nut to crack. Well, we completely broke it in half. From fans to sports writers to NBA players, everyone was talking about it.
And if that weren’t enough, a couple people wrote about it too.
New York Times Fast Co AdWeek Barstool Muse USA Today
FastCo went as far as to say it was “…the first great non-COVIDvertising ad since the pandemic began.”

 
	&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/fd7c4f74e7b12c8c492c5ddb3cca43362d19815c8990b4a5ff457fbe2341fad5/21DEEPFAKES-01-superJumbo.jpg" data-mid="69785744" border="0"  src="https://freight.cargo.site/w/1000/i/fd7c4f74e7b12c8c492c5ddb3cca43362d19815c8990b4a5ff457fbe2341fad5/21DEEPFAKES-01-superJumbo.jpg" /&#62;

	
Production got super scrappy, and by that i mean a crew of one. Kenny’s 20-year-old daughter was our cinematographer and captured everything perfectly.


It was such a hit, that we did it again.
For the finale. With Keith Olbermann and Linda Cohn. And we fooled the world for a second time.


Rinse and Repeat on the accolades and press oh and a cool case study.&#38;nbsp;😊&#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>NFL Play Football</title>
				
		<link>https://alexkaplan.tv/NFL-Play-Football</link>

		<pubDate>Thu, 06 Dec 2018 04:07:27 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/NFL-Play-Football</guid>

		<description>
	
Be the next Odell. Nah. Be better. Make your own mark. Start your own legacy. Introduce new norms. Find a crew of other people with different skills, style, and swag, and start dominating. Individuality is contagious. Diversity wins championships. So change culture. Change the game. Change whatever you want. Because the world is full and filled with thems, but there’s only one you. Bring It All.


	NFL Play Football&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Bring It All
Film &#124; Design &#124; Social &#124; Activations &#124; Fashion


And then, we had to go and give the living anime, JuJu Smith-Schuster, his own saturday morning cartoon. Naturally, I voiced Kaiju.&#38;nbsp;
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="820" height="731" width_o="820" height_o="731" data-src="https://freight.cargo.site/t/original/i/c3915158f24a1e2129571664603665a2fc312b85477aa46f426dbe5ca3c2238b/hand.png" data-mid="36616636" border="0" data-scale="44" src="https://freight.cargo.site/w/820/i/c3915158f24a1e2129571664603665a2fc312b85477aa46f426dbe5ca3c2238b/hand.png" /&#62;
	

To kick off a season long social campaign, we launched our first challenge to kids everywhere to bring their swag with the man dripping in Margiela, Deandre Hopkins.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="734" height="790" width_o="734" height_o="790" data-src="https://freight.cargo.site/t/original/i/1f394148377f6b19e03be87027195a49c9bca86bac7eb9f5b8afac891f099ada/helmet.png" data-mid="36617829" border="0" data-scale="39" src="https://freight.cargo.site/w/734/i/1f394148377f6b19e03be87027195a49c9bca86bac7eb9f5b8afac891f099ada/helmet.png" /&#62;


Next up we had Christian McCaffrey ask kids to bring their music to the game by flexing his harmonica skills. He deleted the instagram post after 2 hours. Mission accomplished.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="685" height="662" width_o="685" height_o="662" data-src="https://freight.cargo.site/t/original/i/66e89281e18137af8af0db27021a58c0d24166161e03e936a54be279c846f23a/rider.png" data-mid="36624338" border="0" data-scale="53" src="https://freight.cargo.site/w/685/i/66e89281e18137af8af0db27021a58c0d24166161e03e936a54be279c846f23a/rider.png" /&#62;


Then we had the king of all trash talk (and shutdown cornerback) Jalen Ramsey dissect some of the season’s hottest gameday looks. Or not hottest, depends on who you ask.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="409" height="667" width_o="409" height_o="667" data-src="https://freight.cargo.site/t/original/i/edcd7cb3d03aeaf07c5a70598136d03caea6a68dcc1d821f475fce3420480282/finger.png" data-mid="36625238" border="0" data-scale="40" src="https://freight.cargo.site/w/409/i/edcd7cb3d03aeaf07c5a70598136d03caea6a68dcc1d821f475fce3420480282/finger.png" /&#62;


While we made content with a ton of players, we also enlisted the help of some non-football players to show that even if you don’t play, you can still bring something to the game.
Here we had gamer god and top Twitch streamer Pokimane take on Adoree Jackson in a heated game of Madden.

Oh did you think the pro bowl was lame? We did too. So that why we fly down there and put on the best party that dusty ass game has ever seen. The Bring It All Block Party featuring all the best NFL Players, fortnite players and musicians like Snoop Dogg and Tobe Nwigwe. Four days of gaming, fashion, dancing, and music. We may have been at Disney World, but the longest lines that week were to get into our tent.

&#38;nbsp; &#38;nbsp;

And finally, we partnered with Mitchell &#38;amp; Ness to create an exclusive letterman jacket to reward those kids who participated in our social campaign over the season. It was officially unveiled at the Celebrity Flag Football Game when Tobe Nwigwe performed at the half-time show.
&#60;img width="3360" height="2240" width_o="3360" height_o="2240" data-src="https://freight.cargo.site/t/original/i/4d9a844e7a8c6b5f39dc41ed5b410d8b63bd09f174087ce56976a146608d1a5d/1I3A2972.jpg" data-mid="78063073" border="0"  src="https://freight.cargo.site/w/1000/i/4d9a844e7a8c6b5f39dc41ed5b410d8b63bd09f174087ce56976a146608d1a5d/1I3A2972.jpg" /&#62;
&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/3a8611f910b247a8164f9226b718ab80cc5c429ca5d07bd2c24729478f47eecc/1I3A3148.jpg" data-mid="78063263" border="0"  src="https://freight.cargo.site/w/1000/i/3a8611f910b247a8164f9226b718ab80cc5c429ca5d07bd2c24729478f47eecc/1I3A3148.jpg" /&#62;
&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/b2c62a27632c901e6dd6d3f67e9d5934d2f2656e6189d4a71b4b409e6f9ee9c2/1I3A2973.jpg" data-mid="78063074" border="0"  src="https://freight.cargo.site/w/1000/i/b2c62a27632c901e6dd6d3f67e9d5934d2f2656e6189d4a71b4b409e6f9ee9c2/1I3A2973.jpg" /&#62;
&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/16f3fcb0ad5d54646b46cdb78feabc4555eaa1fedf471f222583de8927b6b7a7/1I3A3128.jpg" data-mid="78063266" border="0"  src="https://freight.cargo.site/w/1000/i/16f3fcb0ad5d54646b46cdb78feabc4555eaa1fedf471f222583de8927b6b7a7/1I3A3128.jpg" /&#62;
&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/59a1b1ce47637a326af768df064935f9d07d8126ff36ffbf6bc7d73a82c8fd72/1I3A3141.jpg" data-mid="78063240" border="0"  src="https://freight.cargo.site/w/1000/i/59a1b1ce47637a326af768df064935f9d07d8126ff36ffbf6bc7d73a82c8fd72/1I3A3141.jpg" /&#62;
&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/053b4b98ec4ddcb9374fccf42b85028e02fdd05cc0ad635dd84035d3f22acbb6/1I3A2986.jpg" data-mid="78064997" border="0"  src="https://freight.cargo.site/w/1000/i/053b4b98ec4ddcb9374fccf42b85028e02fdd05cc0ad635dd84035d3f22acbb6/1I3A2986.jpg" /&#62;
&#60;img width="2240" height="3360" width_o="2240" height_o="3360" data-src="https://freight.cargo.site/t/original/i/8e299e79d9dc940008b0402497b8a1bba4498ab446dec641a55387174692c70c/1I3A2980.jpg" data-mid="78064995" border="0"  src="https://freight.cargo.site/w/1000/i/8e299e79d9dc940008b0402497b8a1bba4498ab446dec641a55387174692c70c/1I3A2980.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Kaiser Permanente</title>
				
		<link>https://alexkaplan.tv/Kaiser-Permanente</link>

		<pubDate>Sun, 07 Apr 2019 00:19:31 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/Kaiser-Permanente</guid>

		<description>
	

We are taught to see failure as a state of being that we must avoid. But to see failure in these simple, reductive terms of good and bad is to misunderstand its nature. Failure isn’t good. It isn’t bad. Failure is indifferent. It is persistent. It simply, always, is. With the help of Klay Thompson, Michael K Williams, and director Nicolas Winding Refn, we set out to defeat failure in an homage to one of film’s greatest achievements, Ingmar Bergman’s The Seventh Seal.


	Kaiser Permanente&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Rematch
Film &#124; Social &#124; Illustration &#124; Teasers &#124; Print


No film would truly be complete without a genuine movie poster, which was printed and anonymously mailed to fifty different prominent members of the sports media at ESPN, The Ringer, B/R, TNT, and more before launch.
Artwork by illustrator Jonathan Bartlett.&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#60;img width="3600" height="4768" width_o="3600" height_o="4768" data-src="https://freight.cargo.site/t/original/i/2d930a49a51606e1f4c7050947adb16ef2235ad7235c47022d9594c1b9c7c918/rematch_altTYPE.jpg" data-mid="40658063" border="0" data-scale="81" src="https://freight.cargo.site/w/1000/i/2d930a49a51606e1f4c7050947adb16ef2235ad7235c47022d9594c1b9c7c918/rematch_altTYPE.jpg" /&#62;&#38;nbsp; &#38;nbsp;


To build hype for the film, we dropped cryptic teasers all across the web and Klay’s Instagram leading up to its launch during the NBA playoffs.
	

Next we captured Klay and MKW playing chess and chatting about mental health. Michael was a true adversary, but still no match for the splash brother.


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;

&#60;img width="8612" height="5879" width_o="8612" height_o="5879" data-src="https://freight.cargo.site/t/original/i/fcacee39168da1ca3ea9cc36ff388dc6959b068079eba13533005674f0767304/MKW1.jpg" data-mid="39569312" border="0"  src="https://freight.cargo.site/w/1000/i/fcacee39168da1ca3ea9cc36ff388dc6959b068079eba13533005674f0767304/MKW1.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/82ce8901bfa38cf38a07c450bd8a81ad82bdb92046484a6d2e304d831c5664a6/0T1A7589.jpg" data-mid="39827627" border="0"  src="https://freight.cargo.site/w/1000/i/82ce8901bfa38cf38a07c450bd8a81ad82bdb92046484a6d2e304d831c5664a6/0T1A7589.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/59a387a5e388336cd505f3dc634e1ef9400a979be47453a4c08d56ef3c4aa2af/_63A4296.jpg" data-mid="39827625" border="0"  src="https://freight.cargo.site/w/1000/i/59a387a5e388336cd505f3dc634e1ef9400a979be47453a4c08d56ef3c4aa2af/_63A4296.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/a056b9451eb1b110c57dbbdfbf51f045a3f8a5325110119b790249fd877d034a/_63A4188.jpg" data-mid="39827623" border="0"  src="https://freight.cargo.site/w/1000/i/a056b9451eb1b110c57dbbdfbf51f045a3f8a5325110119b790249fd877d034a/_63A4188.jpg" /&#62;
&#60;img width="1000" height="1500" width_o="1000" height_o="1500" data-src="https://freight.cargo.site/t/original/i/35b6d8b625944e32bffa94b75e1eb985d09dd543e9d559f67644d9d2754b91d9/05_PORTRAITS_02050.jpg" data-mid="39827727" border="0"  src="https://freight.cargo.site/w/1000/i/35b6d8b625944e32bffa94b75e1eb985d09dd543e9d559f67644d9d2754b91d9/05_PORTRAITS_02050.jpg" /&#62;
&#60;img width="4000" height="2666" width_o="4000" height_o="2666" data-src="https://freight.cargo.site/t/original/i/9ac67f2d96bd39902cce7667720736bd5a640be6602fd3b1d884d1afae9c32ee/Retouch1_web.jpg" data-mid="40659021" border="0"  src="https://freight.cargo.site/w/1000/i/9ac67f2d96bd39902cce7667720736bd5a640be6602fd3b1d884d1afae9c32ee/Retouch1_web.jpg" /&#62;
&#60;img width="4500" height="2674" width_o="4500" height_o="2674" data-src="https://freight.cargo.site/t/original/i/d992c19cf3d8ec2ac43f5b4d751eb35968ebd5d7de509223da4cb8469f7119d0/Retouch4_web.jpg" data-mid="40659022" border="0"  src="https://freight.cargo.site/w/1000/i/d992c19cf3d8ec2ac43f5b4d751eb35968ebd5d7de509223da4cb8469f7119d0/Retouch4_web.jpg" /&#62;
&#60;img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/db1c07bdf950b80491b383882b958a841785d9aa3ec25026cae4277394c3f60e/0T1A7588.jpg" data-mid="39827626" border="0"  src="https://freight.cargo.site/w/1000/i/db1c07bdf950b80491b383882b958a841785d9aa3ec25026cae4277394c3f60e/0T1A7588.jpg" /&#62;


Photography by Arsenii Vaselenko</description>
		
	</item>
		
		
	<item>
		<title>Hulu</title>
				
		<link>https://alexkaplan.tv/Hulu</link>

		<pubDate>Fri, 25 Aug 2023 17:22:30 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/Hulu</guid>

		<description>
	

What's in a name? Well, in the history of the NFL there has only been ONE player whose name starts with HU and ends with RTS. And when you stare at that name long enough, and you stare at the Hulu tagline long enough, something happens. JALEN HUluhaslivespoRTS.


	Hulu&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Huluhaslivesports
Film &#124; Social &#124; OOH &#124;&#38;nbsp;Clio Entertainment Gold


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>AT&#38;T</title>
				
		<link>https://alexkaplan.tv/AT-T-1</link>

		<pubDate>Thu, 15 May 2025 14:30:35 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/AT-T-1</guid>

		<description>
	With the rollout of AT&#38;amp;T’s new guarantee, you know the only way we knew how to explain it was by talking about all the things that aren’t guaranteed...in basketball. Cue the Nova Knicks, and the trade heard round the world, no not the Luka trade.
	AT&#38;amp;T &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; NBA &#38;amp; March Madness
Film &#124; Social &#124; Activations &#124; Product &#124; On Air &#124; Event


And when you truly tap into fandom, fans go absolutely nuts. The social chatter on this spot lasted for months, surpassing even the end of the NBA finals and resurfacing when the new Pope was announced... A Villanova grad of course.
 

	Did you think it was over? That we’d only make an example out of current NBA stars? No, we enlisted the help of Carmelo Anthony, Kiyan Anthony, Jim Boeheim, and Dwyane Wade to bring a litttttle statue to life. Take it away Mini Melo.

	
</description>
		
	</item>
		
		
	<item>
		<title>NBA</title>
				
		<link>https://alexkaplan.tv/NBA</link>

		<pubDate>Thu, 24 Oct 2024 17:37:25 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/NBA</guid>

		<description>
	Truly a full circle campaign for me. High school me had a huge crush on Kelly Rowland and my senior yearbook page quoted Van Halen “Jump.” Had an absolute blast making the world’s crazyiest jump ball to ring in the new NBA season.


	NBA&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;Tip-Off 2024
Film &#124; Social &#124; Photography


&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp;


</description>
		
	</item>
		
		
	<item>
		<title>State Farm</title>
				
		<link>https://alexkaplan.tv/State-Farm</link>

		<pubDate>Mon, 27 Apr 2020 23:43:47 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/State-Farm</guid>

		<description>
	
Chris paul is an icon – on the court and off – appearing in State Farm campaigns since 2012. But when you’ve reached icon status, there are bound to be imitators. Enter the New Chris Paul.


	State Farm&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;The New Chris Paul
Film &#124; Social &#124; Activations &#124; Print &#124; Appearances &#124; Co-Brands


	But let’s rewind for a minute, how did we seamlessly launch this to the millions of NBA fans? Well, during All-Star Weekend, The New Chris Paul hacked CP3’s instagram and confused the hell out of a lot of people.
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;

	
	And then during the All-Star game we took over the entire arena when the New Chris Paul’s 2020 highlight mixtape abruptly played on the United Center’s Jumbrotron.

	
The New Chris Paul continued his hostile takeover of Chris Paul’s life throughout the rest of the basketball season across broadcast and online media.


The New Chris Paul is a seriously connected man. He was able to infiltrate every single one of State Farm’s media partners in an attempt to truly replace the real deal. Working with B/R, Turner, Player’s Tribune, and more, we were able to extend the campaign into some really unexpected places. And on top of that made a complete line of TNCP apparel that was available to fans at marquee NBA events.
&#38;nbsp; &#38;nbsp;&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="6582" height="4388" width_o="6582" height_o="4388" data-src="https://freight.cargo.site/t/original/i/0401d42625560b23fe997b00072ae7cb33ddd6c1959ea11dbca989f85baf875b/20200202_29-SECURITY-ALFONSO-WHITE-BACKGROUND_2089.jpg" data-mid="77976969" border="0" data-scale="38" src="https://freight.cargo.site/w/1000/i/0401d42625560b23fe997b00072ae7cb33ddd6c1959ea11dbca989f85baf875b/20200202_29-SECURITY-ALFONSO-WHITE-BACKGROUND_2089.jpg" /&#62;


&#60;img width="4380" height="6570" width_o="4380" height_o="6570" data-src="https://freight.cargo.site/t/original/i/7c0e7a2d7079355719ab392584fb9d89c34974e55bf2646b350f8723fc539088/20200201_26-HOME-COURT-ALFONSO-JAKE-WHITE-BACKGROUND_1905.jpg" data-mid="77976928" border="0"  src="https://freight.cargo.site/w/1000/i/7c0e7a2d7079355719ab392584fb9d89c34974e55bf2646b350f8723fc539088/20200201_26-HOME-COURT-ALFONSO-JAKE-WHITE-BACKGROUND_1905.jpg" /&#62;
&#60;img width="3360" height="1886" width_o="3360" height_o="1886" data-src="https://freight.cargo.site/t/original/i/8c19f2dfd6d20425fd26c7e0816249b1b14d5a183ca9ed86e7c9ff4217e30ebf/Screen-Shot-2020-07-21-at-3.52.13-PM.png" data-mid="77976750" border="0"  src="https://freight.cargo.site/w/1000/i/8c19f2dfd6d20425fd26c7e0816249b1b14d5a183ca9ed86e7c9ff4217e30ebf/Screen-Shot-2020-07-21-at-3.52.13-PM.png" /&#62;
&#60;img width="4380" height="6570" width_o="4380" height_o="6570" data-src="https://freight.cargo.site/t/original/i/34a0d4d336700c685e6f36c931cc3bc29ebedebaa6c6d10995b83d5deb2d5de0/20200131_12-PEP-RALLY-ALFONSO-WHITE-BACKGROUND_1144.jpg" data-mid="77977047" border="0"  src="https://freight.cargo.site/w/1000/i/34a0d4d336700c685e6f36c931cc3bc29ebedebaa6c6d10995b83d5deb2d5de0/20200131_12-PEP-RALLY-ALFONSO-WHITE-BACKGROUND_1144.jpg" /&#62;
&#60;img width="4388" height="6582" width_o="4388" height_o="6582" data-src="https://freight.cargo.site/t/original/i/a02f75582e5c80e03f99096f0a5a2c03cb78dd5f826715f077e4ad9c26734136/20200202_29-SECURITY-ALFONSO-WHITE-BACKGROUND_2049.jpg" data-mid="77977031" border="0"  src="https://freight.cargo.site/w/1000/i/a02f75582e5c80e03f99096f0a5a2c03cb78dd5f826715f077e4ad9c26734136/20200202_29-SECURITY-ALFONSO-WHITE-BACKGROUND_2049.jpg" /&#62;
&#60;img width="1244" height="1119" width_o="1244" height_o="1119" data-src="https://freight.cargo.site/t/original/i/855aec4a9f3c21c26a360f2a9ec07ebeb756f15de382255792667b744d425835/20200130_05-HOME-GYM-ALFONSO-WHITE-BACKGROUND_0295.jpg" data-mid="77977565" border="0"  src="https://freight.cargo.site/w/1000/i/855aec4a9f3c21c26a360f2a9ec07ebeb756f15de382255792667b744d425835/20200130_05-HOME-GYM-ALFONSO-WHITE-BACKGROUND_0295.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Uber Eats</title>
				
		<link>https://alexkaplan.tv/Uber-Eats</link>

		<pubDate>Fri, 12 Mar 2021 15:44:28 +0000</pubDate>

		<dc:creator>Alex Kaplan &#124; Creative Director</dc:creator>

		<guid isPermaLink="true">https://alexkaplan.tv/Uber-Eats</guid>

		<description>
	
Remember 2020? I barely do, not much happened. Except one thing. March Madness was cancelled. 67 games unplayed and millions of wings uneaten. So to make up for last year Uber Eats decided to make sure this tourney was twice as good. Leslie 2021 meet Leslie 2020.

	Uber Eats &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;Double The Madness
Film &#124; Social &#124; Activation &#124; OOH &#124; Radio &#124; App Integration


	Adweek Ad Age Sports Business Journal 
</description>
		
	</item>
		
	</channel>
</rss>